Challenge Our goal was to help customers grow their businesses and strengthen relationships with their clients by offering a drip marketing campaign feature that’s fully integrated with their management system. This project had a number of complica
As part of this effort, I proposed, prototyped, validated, and implemented a new visual language for describing campaigns and events. In addition, I developed performance metrics and graphs to provide real-time data visualization reporting on campa
Lastly, I collaborated with Product Management to pioneer the company’s first in-product promotion to recruit Beta Testers, which also served as precursor to offering in-product purchasing. This included establishing goals and success metrics for th
Within days,  over 25% of our customers  had applied to be Beta Testers! Because the new functionality leveraged data that was already being tracked by the management system, customers were thrilled to learn that they didn’t have to enter
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