Challenge This company developed cloud-based software for small-to-midsized businesses in a niche market, and was experiencing high customer cancellation rates within the first 90 days after purchase. The large investment of employee time during t
Approach As the first User Experience Designer ever hired by the company, I was tasked with supporting 4 Product Managers and 4 Development teams in the tactical work of designing and delivering new functionality. But just as importantly, I wanted
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